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“We started PURE in 2012 after failing to find natural sports nutrition products. We both led fit, healthy lives but found it hard to get high quality natural sports nutrition to train and race with. Our aim with PURE was to provide high quality sports nutrition products with no artificial ingredients or colours. Our Electrolyte Hydration Range (made with real fruit) took over 12 months to get perfect. It’s not hard to stand behind products when you put the time and effort in to getting them right. The PURE brand stands for high quality natural products that work. We don’t make average products with cheap ingredients, good is never good enough, we aim for great. We are constantly improving what we do and will continue to bring out great New Zealand made products that make a difference to your performance and life.” - Simon and Marewa Kraak, Co-Founders

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