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The PURE brand stands for high quality natural products, designed with sports science and tested by elite athletes. The PURE range consists of 15 products that have been designed to provide your nutrition needs before, during and after your workouts. Our signature Electrolyte Hydration range (sold in over 300 stores throughout Australia) is made with real fruit containing no artificial ingredients or colours, locally manufactured with Australian and New Zealand ingredients.

We are proud sponsors of sporting events and athletes throughout Australia, New Zealand, Singapore and the United Kingdom including the Official Hydration Sponsors for Triathlon ACT and Ironman Bintan 70.3.

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Race day hydration nailed.
Sodium ✅
Potassium ✅
Magnesium ✅
Calcium ✅
25g fast absorbing CHO per 500ml
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Race day hydration nailed. Sodium ✅ Potassium ✅ Magnesium ✅ Calcium ✅ 25g fast absorbing CHO per 500ml 🏁

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PURE has a new Sponsored Athlete Keely Whittaker

Keely just completed the Triathlon Australia Scody Youth Series, she placed 2nd in Devonport, Tasmania (final race), which also placed her 2nd overall in Australia in the series.
Congratulations Kelly, we are excited to have you a part of the PURE team and look forward to your journey!
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Ever thought about doing an Ironman?

https://www.facebook.com/Ironmantri/videos/10156787533030551/
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Throwback Thursday to one of our most popular videos, ever! Anything is possible.

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Good luck to everyone doing the Emerald Triathlon this weekend, PURE Sports Nutrition will be on course to help you through the event!

https://www.facebook.com/events/979329765478423/
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Emerald Triathlon

April 30, 2016, 2:00pm

Lake Maraboon

Elders Real Estate EMERALD TRIATHLON An edge of the outback experience... This race forms part of the NQ series EVENTS Sprint Distance Triathlon - 750m swim/20kk ride/5km run Enticer Distance Triath...

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Monday mornings:
1x PURE Blackcurrant shot
1x @nutmylk_co Organic almond milk Vanilla flat white
Over 30 NZ blackcurrants to start the day ahead of the game & a wee bit of caffeine to efficiently get through emails 👌

Fitness gains happen 24/7 not just while out training and it's often the base habits that determine your potential.
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PURE Co-Founder Marewa is training for her first marathon, 1 year after having a baby! Today she completed her longest run of 30km. Great work Marewa I hope you enjoyed that cronut! ... See MoreSee Less

Destination Training... Distance: 30km Training for: Air NZ Hawkes Bay Marathon Destination: Akaroa, NZ 🇫🇷 Actual training Reason: Cronut 🍩 hunting #recovery #drinkpure #marathon #3weeks #e...

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P R O T E I N 1 0 1
My go to breakfast when I have minus one min to get out the door 🏁
A serving of PURE Whey Protein Concentrate Organic Cacao contains a healthy 21.6g protein per serve.. Enough to keep me satisfied till lunchtime and support muscle and cell health, yet not overloading my body with excess protein and nasty additives it's unable to process which can negatively impact health. Start the day winning ✨
- Marewa, PURE Co-founder & Sports Nutritionist
BAppSci University of Otago
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P R O T E I N 1 0 1. My go to breakfast when I have minus one min to get out the door 🏁 a serving of PURE Whey Protein Concentrate Organic Cacao contains a healthy 21.6g protein per serve.. Enough ...

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PURE Sponsored Athlete Lisa Hohn has lived out a childhood dream when she donned the green and gold to represent Australia in the Aged Indoor Netball World Series in Brisbane late last year.
Hohn was a member of the national 30s Mixed team which defeated arch nemesis New Zealand in the seven-a-side grand final.
“It was an incredible experience and a dream come true to put on the green and gold uniform,” she said.
“It has been something I have been working towards for the past two years and has been a lot of hard work and commitment - but so very worth it.”
Hohn, played goal defence and wing defence in the world championship decider which Australia won 52-45.
“I was named in the starting line-up for the grand final which for me was a fantastic feeling,” she said.
“I had a terrific team and have made lifelong friendships.”
“The support from family, friends and colleagues was overwhelming and I cannot thank those people enough who came along to the games – it meant a lot.”

This year I am currently in the QLD Open Mixed side which heads to Nationals in May, in Mackay.

http://www.drinkpure.com.au/pure-sponsored-athlete-lisa-hohn/
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Pure Sports Hydration added an event. ... See MoreSee Less

Emerald Triathlon

April 30, 2016, 2:00pm

Lake Maraboon

Elders Real Estate EMERALD TRIATHLON An edge of the outback experience... This race forms part of the NQ series EVENTS Sprint Distance Triathlon - 750m swim/20kk ride/5km run Enticer Distance Triath...

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Ever wondered what muscles you use while swimming? ... See MoreSee Less

Les différents groupes musculaires travaillés en fonction de la nage

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PURE Sponsored Athete Tinka Easton recently competed in the Queensland International Open where she took out the gold medal in both the Junior and Senior Women U/52kg divisions!

Tinka has also been selected to represent Australia in both Junior and Senior Women u/52kg at the Oceania Championships to be held in Canberra in April.

Good luck Tinka we are excited to hear how you go in Canberra!

Photo credit: Air Vongxayasy.
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We have just updated PURE Sports Nutrition retailers on our website.
Now stocking PURE products in 289 stores nationwide (current stores who have ordered in last 3 months)
Check out your closest store at http://www.drinkpure.com.au/store-finder/
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Pure Sports Hydration added an event. ... See MoreSee Less

Big Red Ride Sydney

November 6, 2016, 7:00am

Bondi Beach

Our epic and popular challenge is now in is 4th year with 2016 set to be the BIGGEST AND BEST Big Red Ride Sydney yet! Cycling enthusiasts are once again set to take on the epic Big Red Ride Sydney o...

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Soigneur ... See MoreSee Less

PURE Sports Nutrition is the hydration partner for Soigneur who provide luxury, fully supported cycling trips celebrating Australia’s finest and lesser known rides. soigneur.cc/

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PURE Sports Nutrition's full range is now available at Bike Now in South Melbourne!

Body Geometry Fit Studio. BikeNow, South Melbourne
http://www.bikenow.com.au/
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Congratulations PURE Sponsored Athlete for winning and founder Simon Kraak taking 10th at the Motatapu mountain bike event this weekend in New Zealand! ... See MoreSee Less

CONGRATS to PURE athlete @kateflukermtb on taking out the female #motatapu2016!! What a ride..let's not forget our very own Simon who came in 8 mins behind Kate, to finish 10th place overall. Congrats...

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PURE Sports Nutrition is available in over 40 Anaconda Stores Australia wide!

http://www.anacondastores.com/
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Sean Trainor showing some serious heart, grit and determination in the invite / pro only category final today finishing 5th Brisbane Coot-tha Burn!. All the boys are very proud to call you a team mate! Now go EAT SOMETHING!! Thanks to our loyal sponsors : Espresso Garage Podium Life Coaching Elite Sports Massage Foil Wheels Surge Media Bespoke Money ITOC Australia Cipolla CC Pure Sports Hydration Today's Plan . And don't forget the best cycling club in Brisbane Cyc'd Cycling Club

Also, a special mention and acknowledgment of 16yr old Seb Berwick's performance today finishing 2nd in the same final. You may wear a different jersey Procella Sports but serious kudos for your performance mate. #gotgame
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PURE Sports Nutrition's FULL range is now available online through 99 Bikes!

Have you been looking for a natural sports nutrition range made with real ingredients? PURE contains no artificial colours, flavours or preservatives.

Check out our range at http://www.99bikes.com.au/nutrition?pos_brands=1533
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PURE Sponsored Athlete Peter Suridge updates us on his training and events and sends us a video of him battling ropes! Check out the article at http://www.drinkpure.com.au/pure-sponsored-athlete-peter/ ... See MoreSee Less

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The guys are getting very excited about the season fast approaching. Check out our latest video. Thanks Surge Media for putting together another great clip. Thanks Bear Liange for supplying the race footage
Espresso Garage Elite Sports Massage SH+ ITOC Australia Foil Wheels Cipolla CC Pure Sports Hydration Bespoke Money Cyc'd for Bikes Cyc'd Cycling Club
https://www.youtube.com/watch?v=IVisUTgNxWY&feature=youtu.be
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We are excited to introduce our latest PURE Sponsored Athlete Tyrone Staben who attended an 'Emerging Athletes Taekwondo Camp' at the 'Australian Institute of Sport (AIS) on the 18th - 21st January. You can see a photo and video of his camp below!

Good luck Tyrone we are excited to follow your journey

https://www.youtube.com/watch?v=rKpCZv_QJvE
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https://youtu.be/OYx_dYxcsTc ... See MoreSee Less

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Ran out of Pure on a wet and muddy training ride on Grenada ... See MoreSee Less

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Kawana Waters Sunshine Coast - the perfect location for swim/run transition and speed work in and out of the water, final touches to prep for this weekends Gatorade Sprint Distance QTS Triathlon in Robina. Thanks Tom for keeping me on my toes! Guy Andrews Adventure Pure Sports HydrationScody Australia Ashgrove Cycles ... See MoreSee Less

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What a great year supporting the Hills Tri Club in NSW! ... See MoreSee Less

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PURE Sponsored Cycling Team 'Podium Life' have released a sneak preview of their team video, check it out below!

https://www.youtube.com/watch?time_continue=3&v=6AsosHiXDts
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Happy New Year! I hope everyone is enjoying the holiday break and looking forward to an exciting 2016! ... See MoreSee Less

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Hi guys, I've been trying to stock up online, but none of your products have an 'add to cart' or 'buy' option as far as I can see. Can we no longer purchase online? Thanks! ... See MoreSee Less

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We are excited to announce the full PURE Sports Nutrition range is now available in cycle stores Australia-wide!

PLUS... we have extended our already delicious range to include 8 NEW products!

- Endurance Hydration (Lemon or Raspberry)
- Electrolyte Capsules & Dispensers
- Exercise Recovery (Honey & Cacao)
- Blackcurrant Recovery (100% Ben Ard Blackcurrants)
- Whey Protein Concentrate (Vanilla with Cinnamon or Cacao)
- PURE Starter Pack (1x CamelBak Bottle, 4x Sachets)
- Anti-Nausea Sachet display box (25x sachets)

Plus our 7 other products are still available in over 400 Health Food Stores Australia-wide!

If your local store doesn't stock your favourite PURE products just ask them to order it in!
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Pure Sports Hydration added 6 new photos to the album: NEW Product Releases! ... See MoreSee Less

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Congratulations PURE Athlete Dean Cane on winning GOLD at the Triathlon Victoria State Champs Triathlon: In 2 Adventure TreX Sprint Distance U19.

Such an amazing and inspirational young athlete
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Race Report: Triathlon Victoria State Champs Triathlon: In 2 Adventure Tre X Sprint Distance U19. Gold. Awesome to be racing Tre X again! So happy to come away with a win at this event. I had a grea...

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PURE Sports Nutrition will be at the Ultimate Sport Expo this weekend at the Melbourne Showgrounds from Saturday 21st - 23rd November.

The Ultimate Sport Expo (USE) is the largest multi sport expo in the southern hemisphere. Set within a 50,000sqm venue in Melbourne, the sporting capital of Australia, this will be a one stop shop for all things sport!

Our 5 massive pavilions and outside areas will include;
* Sports retail – merchandise, equipment, clothing and memorabilia.
* Open sport industry trade day on our last day (Monday 23rd November) – In conjunction with the Victorian building industry RDO
* Sporting displays and competitions – different sports every day. Participate or watch some of the best in Australia battle it out.
* Education, information and seminars – ask the experts about a course or their sport, or stay for a seminar.
* Sporting stars and celebrities – meet & greets , Q&A sessions and signings! Glenn Maxwell, Nicole Livingstone, Carol Cooke, Kitty Chiller,Eloise Southby- Halbish + More.

For more information visit: http://www.ultimatesportexpo.com/
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Triathlon ACT presents the Jackie Fairweather Memorial Triathlon. In honour of the late Jackie Fairweather (nee Gallagher), this triathlon drew some of Australia's best triathletes to compete in the Heart of the Nation's Capital in Canberra.

Jackie made an amazing contribution to triathlon and sport in general, and this event brought together many wonderful aspects of the Triathlon Australia Hall of Famer's life. With a challenging climb over Dairy Farmers Hill at the National Arboretum Canberra and the course passing many of Canberra's Iconic landmarks, it is one of Australia's best triathlon courses.

The Jackie Fairweather Research Fund was launched to further research into mental health and sport. www.icanrace.com.au #icanlive #rememberjackie

Thanks to Aus Sports TV for the wonderful video production and capturing the energy of the event.

East Hotel Canberra Southern Cross Club Project Clothing Pure Sports Hydration The Runners Shop - Canberra SportsCare & Physiotherapy Budgy Smuggler Velo-Vita/TMO Sports Pushys Fyshwick Australian Institute of Sport World Triathlon Performance Triathlon Coaching Females in Training, Canberra, Australia Canberra Bilbys Triathlon Club Vikings Triathlon Club Fit2Tri Triathlon Coaching TRI Running Group YabbaGuru 666 ABC Canberra The Canberra Times Triathlon Victoria Triathlon New South Wales Sportz Fotos
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PURE Sports Nutrition will be hydrating participants on course again this year at the Tour de Tamborine Mountain Festival.

Good luck to all the competitors out there!
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Tag yourself and your friends, share and use the following photos kindly taken by Shelley Try and Elizabeth O'Keefe at the Jackie Fairweather Memorial Triathlon #icanlive #rememberjackie

Triathlon Australia East Hotel Project Clothing Pure Sports Hydration Canberra Southern Cross Club SportsCare & Physiotherapy The Runners Shop - Canberra Budgy Smuggler Pushys Fyshwick Velo-Vita/TMO Sports YabbaGuru Vikings Triathlon Club Performance Triathlon Coaching Females in Training, Canberra, Australia Fit2Tri Triathlon Coaching TRI Running Group The Indigenous Marathon Foundation Capes 4 Kids Australia Inc. Canberra Bilbys Triathlon Club @Goulburn Triathlon Club @Exceed Fitness @Tridents Australian Institute of Sport

https://facebook.com/media/set/…
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Photos by Shelley Try and Elizabeth O'Keefe

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